Good news

“The recession has increased corporate demand for PR, analysts say, and enhanced the industry’s status. “We used to be the tail on the dog,” says Richard Edelman, the boss of Edelman, the world’s biggest independent PR firm. But now, he continues, PR is “the organising principle” behind many business decisions.

PR impact, in the form of favourable coverage in the media or online, can also be more easily measured. Moreover, PR firms are beginning to encroach on territory that used to be the domain of the advertising firms, a sign of their increasing clout.”

 

in The Economist

Catarina Vasconcelos

publicado por Lugares Mesmo Comuns às 18:29